Etran De L'Aïr, rescuing my sanity with the video for 2024 single Imouha.
If you live north of the Equator, you may have been disturbed by an alarming noise about 6.00am GMT. That was the sound of me cussing at the computer, the darkness and generally anything around me.
In context, pathetic first world problems that, if I had any dignity, I might have handled a little better than I did. However, a sluggish PC that refused to comply with any of my requests in a timely manner - I mean, hey, I'm just trying to write a blog here - was exacerbated by an ad-hoc power cut, which we experience a lot in this neck of the woods, often with the perfect timing for optimum annoyance.
So, another post, half-written but parked for now as I don't have time to finish it before heading off to work.
Yet, as one opportunity closes, another presents itself...
"Carry yourself with dignity" is a translation of a lyric from Imouha and it may be argued that the director was testing Etran De L'Aïr commitment to this statement in the making of this video.
The band gamely play on whilst superimposed onto a backdrop of footage, mainly of camels and riders and Land Rovers racing across the desert. To keep it spicy, there are frequent extreme camera angles and zooms in and out of band members. About a minute in, the four are in a line clapping, each one cleverly managing to avoid matching the actual rhythm of the song. Some look more happy to be there than others.
It's wonderful and almost immediately cleared any grumpiness that I was feeling minutes before.
Etran De L’Aïr, which translates as the "Stars Of The Aïr", are the longest running wedding band in Agadez, formerly spelled Agadès, is the fifth largest city in Niger.
Imouha is from their album 100% Sahara Guitar, on the excellent Sahel Sounds label, and is typical in that every single song is wonderful. Like Erkazamane, for example.
On that note, I must run, I'm late for work!

